I was reading the comments section in New Scientist the other day, when I came across this rather amusing website for homeopathic medicines.
Don’t get me wrong, I’m open to trying to trying alternative medicines; in fact I use them myself and find they work rather well when nothing else seems to work. I use homeopathic medicines, based on something called Dr Schuessler’s cell salts biochemistry. Apparently, they replace mineral deficiencies in the body.
However, Fair Deal Homeopathy illustrates how truth marketing is can sometimes backfire. The website claims to tell the truth about homeopathic medicines, although the marketing message is a little contradictory, as the site claims “Nothing works well as well as FairDeal Homeopathy,” whilst also claiming that the medicines work through the placebo effect, and work as well as any other homeopathic medicines.
Unfortunately, for the medicines to work, a rather complicated caveat arises, in that “belief is required,” even though the honest homeopaths admit that “treat does not imply cure.”
My favourite part, however, is the testimonials section:
“Wonderful products, but I just don’t believe you about it being just a placebo. I gave some of your pills to my dog, Oscar, and he was not sick over the carpet last night (which is unusual). Luckily, Oscar cannot read your web site otherwise, I am worried he will chuck his doggy guts up again”.
It’s lucky for Oscar that he can’t read the website, but clearly an inability to read is the only way that these medicines will be able to work. 😉