So I’m back after a long gap in blogging…

Chemistry is, well technically, chemistry is the study of matter. But I prefer to see it as the study of change.
                                                                                                                                                                     — Walter White, Breaking Bad


Okay, okay so I haven’t posted anything on this blog for around six years. Well it’s no excuse, but life kind of got in the way. Since my last post all those years ago, I got married, worked for Econsultancy as a research analyst for five-plus awesome years, and perhaps most significantly, had a baby. Since then, I have decided to take a career break and take care of my son full-time at home for the time being.  Prior to this, I was mostly blogging and writing about internet marketing and digital trends for Econsultancy. This was a great experience, and I’ve covered many fantastically interesting topics, including email marketing, web analytics, digital innovation and change, social media, social gaming and how digital is evolving in emerging markets, including the Middle East.

Now I’m at home, the urge to write has been gradually creeping up on me again, and now, finally I have managed to find the time to actually sit down and write. Writing is my passion, whether that includes blog posts like this, or research reports, or simply expressing myself via social media.

For clarity, I’ve ripped apart my old About Me page and added an update. It seems that the things that were important to me back then were the bands I was into, the films I deemed important. But now as life has got slightly more serious, these things seem kind of trivial and I don’t feel that the About page really reflected who I am any more. Hmm… that’s what having children will do to you. It’s a cliché, but they change everything…

The overall look and feel of the blog has also changed as it was starting to look a little dated. Well, this blog isn’t called evolution for nothing. 😉

In the past, I’ve used this blog to pretty much write about anything, but now I feel it needs to be a little more focused. So I’ve decided I’m going to focus on digital marketing broadly, looking at brands who are doing great stuff online and hopefully provide some useful tips. I hope to keep to this area, but occasionally you might find me straying off-topic. I will attempt to post as regularly as I can, so please bear with me. 🙂

Image credit: by B Gilmour on Flickr


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